Associate Creative Director.
Sydney, Australia.
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Aussies are more comfortable getting naked on the beach than in a doctor’s office.
Skin cancer is our national epidemic, but most people delay getting checked. So we flipped the script and turned public nudity into a public health message. 2,500 people. Completely naked. Shot by a world-renowned photographer on Australia’s most iconic beach. It made global headlines, changed laws, and got thousands booking skin checks before summer.
Sometimes, the only way to save your skin… is to show it.
Photographer -> Spencer Tunick
Production -> Entropcio