Associate Creative Director.
Sydney, Australia.
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It’s easier to listen when your ears aren’t covered.
To help destigmatise mental health struggles, we rallied Aussies to grow a mullet, a loud-and-proud sign they’re all ears for their mates.
For one month, mullets became a symbol of support. Backed by partnerships with the Sydney Swans and everyday local legends, the campaign amplified conversations around mental health. One haircut at a time.
Production -> Chisel